interview

Phil Lines – THE RIGHT LINES

Phil Lines – THE RIGHT LINES

As head of media rights at the English Premier League, Phil Lines drove values to unprecedented levels, establishing it as the richest soccer league…

MICHAEL PAYNE – OPEN SESAME!

MICHAEL PAYNE – OPEN SESAME!

Sports marketing and media guru and former IOC marketing chief MICHAEL PAYNE was an architect of the massive deal which sees Chinese e-commerce giant…

John Learing: FANS FIRST

John Learing: FANS FIRST

The WTA didn’t just want to sell its rights it wanted to work on enhancing its connection with fans and just selling the rights…

FRANK LEENDERS:  Frank Exchange

FRANK LEENDERS: Frank Exchange

At first opening up to Youtube seemed to be against everything I have learned over the years. Frank Leenders, FIBA (International Basketball Federation) Media…

PATRICK NALLY:  Man on a Mission

PATRICK NALLY: Man on a Mission

What we have done is maximised the use of technology to enhance the sport experience for players, spectators and the TV audience. Patrick Nally,…

DAVID HILL:  On the Spot

DAVID HILL: On the Spot

Rights holders should develope the electronic enhancements which will explain their sport. David Hill, Chairman & CEO Fox Sports Media Group David Hill is…